written by Mohammed Khawar
edited by CHIQIO
key words: perfume, perfume trends, 2024
Perfumes have become an essential means of expressing yourself through scent. There are varying options of perfumes that have drawn attention to many consumers with Dior Sauvage for Men and Chanel No. 5 for women. These perfumes have flown off the shelves due to its distinctive scent and their brand respectability. However a new era of perfumes have been introduced, where now trends are becoming more apparent within the perfume market.
Here are 5 perfume trends that are currently taking the world by storm!
- Fragrance Blending
Fragrance blending has become a new way for people to express themselves in a more creative way. Combining scents seems odd on paper, but there are flogs of people who are becoming more obsessed with combining different perfumes to create a scent that is like no other.
Fragrance blending has also led to new products designed specifically to be combined together to hit the shelves. The types of products that are becoming widely used by blending enthusiasts are fragrance oils and perfume mists. These products are used by people who want a more personalized perfume experience, and have propelled the perfume market to new heights.
- Edible Perfumes
Edible perfumes have changed the landscape of culinary arts and cooking in general. People would never consider that perfumes can be made to not only complement and add to food, but to be edible.
Edible perfumes add an aroma and flavor to a dish or a drink. Edible perfumes developed by the popularity of Gourmand perfumes, which are perfumes that provide a scent that is like various foods. This sparked the idea of creating a perfume that fits the Gourmand group, but is consumable.
- Wellness Fragrances
Wellness fragrance has become more popular within the perfume industry. More consumers are either switching or trying to convert their lifestyles to one that revolves around healthy and wellbeing. This has sparked an upsurge in Wellness fragrances which helps with soothing and comforting people through its scent. Wellness fragrances draw from understanding of Aromachology to create scents that influence a consumer’s feelings and emotions.
These scents have gained traction amongst the healthy and wellbeing communities, which have transcended not only during the COVID pandemic, but also the surge influences who try to promote healthy ways of living.
- Body Mists
Body mists have seen an increase in popularity thanks to social media. Body mists were a staple in the 90s and 2000s as an alternative to perfumes. Body mists prove a scent that hydrates the skin and are lighter in strength then perfumes. However, body mists have developed immeasurably to the point that they are becoming rather similar to perfumes and have a longer lasting scent.
- Sustainable Perfumes
Sustainable perfumes have become a positive trend that has changed how we envisage the perfume industry. More businesses within the perfume industry have gone greener in terms of the production of perfumes, the packaging, and the ingredients. Sustainable perfumes are even more in demand due to the impending climate crisis that is unfolding, and more consumers are switching to greener, more sustainable alternative products, whether that be perfumes, or clothing.
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