Emblazoned on the CHIQIO website is the concept of “Artworkism” the very principles in which CHIQIO is founded upon. The concept of the brand identity of CHIQIO being far more than just perfume of high quality, beautifully curated long lasting products. Our company has a great reputation for ensuring that modernity meets tradition when the ancient Chinese mountains and the flavours and scents of thousands of years of history are infused into this scent. This is unique to only a few companies who actually attempt to integrate essences of history into their current brand, most other companies tend to focus on flamboyance and elegance when designing luxury products.
Artworkism is defined as artwork being an element of our lives, with the motto “Treat your life like how an artist treats their masterpiece.” CHIQIO is so much more vast than just creating perfumes and collaborates with local perfumers as well as small businesses to merge and share ideas together. Rather than trying to be a monopoly, CHIQIO gives back to the local community and ensures long term preservation of local as well as international fragrance identity as well as identity of life. Modern perfumes are all about seizing market share as well as profit motivated with focus on perfume that is based on fashion and lasts long enough until the next fashionable product is released. This level of fast consumerism dominates modern markets and is the opposite of CHIQIO. Here at CHIQIO we try to keep it simple and encourage others to support our brand not for the sake of high profit yields but for the sake of mutual enjoyment of life.
It is this very principle that CHIQIO is growing so quickly as can be seen by our sizable following on Instagram or Facebook even though we are based in China where the market predominantly does not have access to those social media platforms. Overall artworkism has a modest beginning, initially artists simply write down their ideas on what they wish to create and their reason for doing so. This is followed by organising the ideas and finding ways to creatively express their views on a particular topic such as life. Then there will be a period where fellow artists can share their work as can be seen on CHIQIO’s vibrant discord community where fellow poets or artists share their work to receive praise as well as tips for improvement. There is a great community to share and give feedback to help each other which is one of the fundamental principles of artworkism.
CHIQIO is excited to announce our launch of new fragrances and our long term strategic plan for a large international outreach, artworkism remains a core value of our company’s operations and we will continue to strive forward with stronger internship programs, better training programs and continued cooperation with other brands as well as signing stronger deals with more reputable companies. The growth with the help of artworkism is continuous and exponential. In the future, with everyone’s support there will be grand achievements to see for all in regards to fragrances as well as other luxury products within CHIQIO.
Author: Adrian Hoac
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