Chiqio, founded in Shanghai in 2020, is an art brand. Chiqio aims to craft products rooted in Artworkism, currently focusing on perfumes, and serves as a conduit for inspiration and dialogue, culminating in exceptional global cultural contributions.
What does Artworkism represent?
“Treat your life how an artist treats their masterpiece.”
Artworkism is the ability to see the beauty of art within oneself and life. This term blends the idea of art and the inner workings of life. How one works in their life and the life that comes from creativity in a community can be artistic. This represents the beauty, importance, and feeling of life just as art would portray these ideas. The balance of art with daily regularities and work can be blended to find the beauty of simplicity, therefore showcasing Artworkism. The idea that humans can live for their artwork, creative projects, and ideas fuses brilliant minds with beautiful creativity. This philosophy follows the journey of the creator and how art comes from life itself. Art, beauty, and perspective can be found within anything and CHIQIO aims to instill this mindset into their brand.
How does CHIQIO promote Artworkism
CHIQIO uses artistic styles, ideas, and creative missions to make perfumes with a purpose. Each fragrance has a story behind the scent, marketing, and product design. Within the brand, there is also a story of creative direction. CHIQIO promotes this idea of Artworkism by encouraging the community and brand customers to embrace art in their everyday lives. A public Discord server provides a space to share daily art and inspiration within the CHIQIO community, between customers, interns, and inspired followers. Both “Forest Child” and “Mountain Rain” adopt this philosophy by incorporating creative designs, curated scent undertones, and artistic stories. The two fragrances aim to invoke nature and artistic pursuits in each perfume while inviting participants to experience and share Artworkism.
How can one commit to Artworkism?
One can commit to a new perspective and appreciate the beauty around them. This can also mean committing to a dedication to work and realizing the beauty of free will to create, inspire, and live. It is a gift to have the opportunity of life and even more to experience the world’s beauties. Artworkism provides the chance to see work and creativity as art itself and commit to creative thinking. Recognizing the value of art around everyday places and scenarios can foster the philosophy of Artworkism and reflect on artistic things in life. Whether that’s the tree out front that now has a new meaning or the daily drive to work and appreciating the journey, art can be found anywhere and shared with others. Art can be a memorable conversation with someone and their different perspective, or the direct definition of paintings, photography, sculptures, etc. Artworkism can be achieved by the simple thought of beauty in different aspects and reflecting upon it or sharing it with others.
Artworkism in action
Treating life like a masterpiece invokes appreciating every aspect of life piece by piece and admiring the beauty of different actions and experiences. This philosophy can occur at any time and be implemented in communities globally. Artwork can even be a passionate project at work with the time, commitment, and effort that goes into perfecting that vision. There is art in creativity and dedication, proving Artworkism can reveal beauty in anything. Art can be seen in daily actions and conversations with loved ones or strangers and the possibility of sharing life at the same time with others. Artworkism is in action all the time and it is up to participants to choose their definition and inspiration of this philosophy. Embracing art, nature, and creative thought within daily life truly captures Artworkism.
Author: Kyra Collins
Edited by CHIQIO
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