Chiqio, founded in Shanghai in 2020, is an art brand. Chiqio aims to craft products rooted in Artworkism, currently focusing on perfumes, and serves as a conduit for inspiration and dialogue, culminating in exceptional global cultural contributions.

Artworkism offers an expansive approach to understanding art. It opens the doors to a new world where personal interpretations of art are welcomed and enriches the personal significance of art. This philosophy, adopted by CHIQIO, encourages people to engage deeply with art and welcome the emotions it can invoke. In turn, artworkism also allows people to build meaningful relationships with one another by sharing their diverse perspectives. This highlights the transformative power that art holds to not only reflect ourselves and who we are but to also close the gaps between different backgrounds and cultures. Artworkism is a philosophy that many more people around the world should learn to adopt. It invites us to use art as a stimulant for growth, creating an inclusive effort toward art appreciation. 

The Essence of Artworkism: Personal and Emotional Connections in Art

Artworkism is generally defined as a way of looking at art that focuses on the personal and emotional response it creates in the viewer. It takes the attention away from how historically accurate or great the piece of art is and encourages you to search for a deeper meaning behind it. For instance, when you stand before a painting, watch a movie, or even listen to music, you unconsciously make a connection to your own life from it. Whether that be a memory from your childhood or a recent thought you’ve had, these feelings can be joyful, nostalgic, sad, etc. This is the true meaning of art. It turns a simple thought into a meaningful conversation with yourself. Artworkism encourages people to embrace these conversations and discover new things about themselves that they may not have known of before. 

Embracing Diverse Interpretations in Artworkism

One of the key attributes of artworkism, is that there is no right or wrong answer. Every interpretation of any artwork is valid and allows for a diverse appreciation. Different people from various backgrounds bring their unique ideas and experiences to the table and all of them are deemed valuable. One person might be intrigued by the colors of a painting because it reminds them of their home, another person might be drawn to the subject of the painting because it signifies an important time of their life, and a third person might focus on the bigger picture and feel an emotional connection to it. All of these perspectives add to the value of the artwork. 

The Inspiring and Challenging Power of Artworkism

Another impactful attribute is the power artworkism holds to inspire and challenge us. This can happen in various ways. A movie that changes your point of view on the world or a piece of art that moves you to try new things. These seemingly small things can push emotional growth and lead to personal insights that help us understand ourselves better. Artworkism doesn’t just focus on one type of art and expression, it extends to all different forms of art. It acknowledges the aesthetic value in all sorts of artistic expressions. Such a broad view of appreciation encourages people to explore further and invites people to find meaning in unexpected places. 

Author: Pratha Patel

Edited by Chiqio